USER-CENTRIC AESTHETICS
VISUAL & DIGITAL DESIGN
I elevate brands through visual storytelling across different platforms. My key expertise lies in creating aesthetic user interface designs, building coherent brand identities, updating CVIs, and creating illustrations and icons for digital purposes, whether it's for SoMe branding, websites, or apps. While my primary focus is on digital platforms, I also create print elements as needed.
FIGMA & SKETCH
I utilize tools such as Figma and Sketch to develop digital designs, focusing on structure, usability, and aesthetics. From creating clickable prototypes—often starting with hand sketches—for fast presentations and user testing, to developing comprehensive UI designs with styles and component libraries for digital platforms, I ensure a seamless design process.
IDENTITY & REDESIGN
Participating in large-scale redesign projects has provided valuable insight into the complexities of reshaping a brand’s corporate visual identity. In various projects, I have taken the lead on creating a full new CVI, including logo, print materials, website, and more. Additionally, I’ve contributed to designing specific aspects of overall branding in large teams at major corporations.
UI CATEGORIES
Specializing in UI design, I have created a wide range of designs across various categories.
• CORPORATE WEBSITES
From banking, telecommunication and energy to food, architecture, fashion and transport, I’ve designed numerous corporate websites.
• E-COMMERCE
I’ve developed designs for various e-shops and have hands-on experience setting them up on platforms like Shopify. View cases
• COMMUNITY PLATFORMS
From political member platforms to community sites for youth and sustainability-focused social websites, creating community platforms is one of my specialties. View cases
• CAMPAIGNS
From entertainment and gaming to fun campaigns and serious online advertising, I have designed a wide array of campaign sites. View cases
• HIGH FUNCTIONAL PRODUCTS
I’ve developed numerous high-functionality sites with complex structures, often collaborating with UX experts or independently building the UX. View cases
• SEARCH PORTALS
Specializing in complex search functionality, I’ve designed websites for portals like real estate and transportation, optimizing user experience for efficient information and listing searches. View cases
PHOTO & AI
Skilled in Photoshop, I refine images for maximum visual impact. From retouching to colour correction, I enhance images to meet high standards. Whether it’s for web, print, or social media, I ensure that every image tells a story. I also use generative AI in my work to create even more compelling visuals.
SOCIAL MEDIA
As a visual designer, I can elevate a brand's online presence with eye-catching social media content and ads. From creating engaging posts with visual flow and dynamic motion content to setting up ads and crafting cohesive brand aesthetics, I help brands stand out in the digital landscape.
PHOTOSHOOTS
I have broad experience directing photoshoots, overseeing every aspect from location scouting and casting models to guiding makeup artists and sourcing props, clothing, and accessories. With a keen attention to detail, I ensure that the visual concept and brand message are effectively communicated through each photograph.
PRINT CATEGORIES
Although print design is not my primary focus, I have a lot of expertise in creating various elements for print.
• BUSINESS CARDS
Crafting unique and memorable business cards that leave a lasting impression, I help brands make their mark. View cases
• AD POSTERS
From eye-catching event posters to impactful advertising campaigns, posters are designed to grab attention and convey messages. View cases
• BOOK COVERS
Working closely with the client, I can create compelling book covers that reflect the essence of the story and stand out. View cases
• LOOK BOOKS
I can create visually stunning look books that bring a brand's vision to life, showcasing a product or service with style. View cases
• EXHIBITION VISUALS
Making a statement at events and exhibitions, I design attention-grabbing roll-ups and other visuals that draw people in and leave a lasting impression. View cases
• PACKAGING MATERIAL
Elevating product packaging with thoughtful design that reflects the brand identity. View cases
